Charlotte Huigsloot

Winter Cosy Campaign
Early Settler
2026

The Winter Cosy campaign was a seasonally led homewares initiative designed to firmly establish Early Settler as the ultimate destination for cosy, layered, and textural living. Shifting the focus to the simple, universal joy of staying home when it’s cold outside, the creative celebrates the art of cocooning. The visual narrative centres on wrapping up in soft throws, layering tonal cushions, grounding spaces with plush rugs, and introducing warm ambient lighting to create comfortable environments that feel instantly inviting.

The resulting assets delivered a cohesive, multi-channel campaign that elevated Early Settler’s homewares offering, driving emotional connection with the Australian market and positioning the brand as the premier inspiration for winter interior styling.

Photography: Tina Smigielski
Styling: Renée Traitsis

Scope
Campaign Design, Art Direction, Digital Design, Motion

Charlotte Jane Studio
2024

My photography work centers on authentically connecting brands and designers with their audiences through compelling visual storytelling. Specialising in product and interior photography, I focus on the interplay of light with various subjects and settings. I have developed a soft, distinctive identity to reflect this style in my work.

Scope
Identity, Print, Photography, Digital Assets, Website

South Coast Furnishings
2021-2024

South Coast Furnishings & Flooring Xtra, a family-owned business on Phillip Island, is known for its unique and extensive selection of home furnishings, flooring, and window treatments. Since 2021, I’ve worked with their team to create a fresh, relaxed digital presence that reflects the coastal lifestyle and the curated pieces they offer their clients.

Scope
Identity, Print, Photography, Digital Assets, Website

Emily Macfarlane Naturopathy
2021

Emily is a dedicated naturopath who is passionate about helping her patients reconnect with their bodies and regain control of their health. She employs a collaborative approach to healing, aiming to empower her clients to take charge of their own health journeys. Working with Emily, I developed a holistic brand identity that reflects Emily's deep connection to nature and vitality, as well as her warm and approachable personality. This brand identity captures the essence of Emily's naturopathic philosophy and her commitment to empowering her clients on their health journeys.

Scope
Identity, Print, Digital Assets, Photography

Nic Huigsloot
2022

Nic is a musician and songwriter from regional Victoria in the small town of Phillip Island. His songs connect with listeners through softly spoken lyrics, memorable melodies, and a heartfelt acoustic style that will have your foot tapping before you even realise it. I created an identity for him to help promote his gigs and reflect his genuine, down-to-earth personality.

Scope
Identity, Print

Tidal River Album Cover
2021

The brief was to redesign a 12” album cover for Tidal River by Albrecht La’Brooy, an album in the ambient music genre. Producers Sean La’Brooy and Alex Albrecht are known for creating their own distinct sound, often drawing inspiration from nature and its organic sounds. This album was specifically inspired by a visit to Wilsons Promontory National Park, a peninsula southeast of Melbourne. To reflect the essence of the soundtrack, I captured imagery that highlights the subtle details in nature, incorporating a digital, ambient feel.

Scope
Identity, Image Making, Print

Chrysalis
2021

Chrysalis is the reflection of local artists and designers on their evolving connection to nature throughout a period of isolation. The task was to develop a brand identity for this concept and design promotional material to showcase the exhibition.